By Caroline David-Tostevin
Each October, a gentle sea of pink ripples across the country — a colour that has come to symbolise far more than softness or style. It represents courage, remembrance, and collective resolve. Wear It Pink Day, held this year on 24th October, is more than an invitation to don a colour; it’s a call to unite in support of Breast Cancer Now, funding life-changing research and care for those affected by breast cancer.
The beauty of Wear It Pink lies in its simplicity — an everyday act turned into a powerful gesture of awareness. By choosing pink, we signal solidarity with those who have faced diagnosis, treatment, and recovery. We wear it for the mothers, daughters, sisters, partners, and friends who remind us that resilience often comes wrapped in tenderness.
The campaign asks us to be visible — to start conversations, raise funds, and remind the world that progress in breast cancer research saves lives. It is both a moment of remembrance and of renewed commitment: to support better treatments, earlier detection, and ultimately, the hope of a future where breast cancer no longer takes away the people we love.
The words below capture that sentiment — a poetic reflection on what it means to wear pink with purpose:
Wear It Pink – 24th October
This day we dress in hopeful hue,
A blush of strength, of hearts renewed.
Each shade of rose, a quiet vow,
For love, for life, for here and now.
Pink ribbons weave through every crowd,
Soft voices rising, brave and proud.
For every story, tear, and scar,
We shine our light where shadows are.
So wear it pink — be bold, be kind,
A symbol stitched with strength entwined.
Together, hearts in colour linked,
We change the world — just think in pink.
This Wear It Pink Day, whether you’re hosting a fundraiser, wearing a bright pink jumper to work, or simply sharing your support online, remember: every small act contributes to a much larger tapestry of care and compassion.
Because when we wear pink, we don’t just raise awareness — we raise hope.
Find out more or donate at breastcancernow.org/wear-it-pink
